Hi, I’m Chloe Cathcart – a senior product designer building thoughtful, scalable products.
I’m a Senior II Product Designer with over 10 years’ experience across UI/UX, product strategy, and growth-driven design. I specialise in designing intuitive, high-impact experiences, leading complex initiatives, and improving workflows that help teams and products scale.
My background spans B2B SaaS and fintech, with deep experience in platform design, design systems, and close cross-functional collaboration.
Experience: Senior II Designer @ HubSpot / Product Designer @ Blend Download CV
My work
A UX project focused on redesigning asset management in HubSpot’s Marketing Hub to streamline users workflows and eliminate complex work-arounds.
A collection of projects I’ve worked on during my time at HubSpot from crafting the notifications center to leading design improvements across many of the Marketing Hub tools.
From concept to launch, I created Glas Equine, a premium equine supplements and grooming brand. This included everything from brand strategy, packaging design, and product development to website design and marketing execution.
A self-initiated design system exploring scalable UI patterns for e-commerce. Built in Figma with reusable components, tokens, and documentation to support consistency and flexibility.
A collection of website and landing page projects focused on clean, high-performing design. From Glas Equine’s e-commerce experience to campaign-specific landing pages, each design balances strong visual identity with usability and conversion in mind.
A concept app created to improve how people track and stay consistent with strength training. Prove focuses on usability and motivation through simple workflows, clean design, and meaningful data visualization.
What I can do for you
I will design intuitive, user-centred digital experiences that solve real problems and drive measurable impact combining strategy and design to create products people love to use.
💭 Product Design & UX Strategy
💻 Website & Landing Page Design
Create high-performing websites and landing pages that not only look great but are built to convert. Every layout is crafted with clarity, usability, and business goals in mind.
From strategy to execution I will build seamless marketing campaigns in HubSpot or Klayvio with beautifully designed emails that actually get clicks (and results).
💌 HubSpot / Klayvio Campaigns & Email Design
🛠️ Brand & Visual Design Systems
I will develop cohesive visual identities, scalable UI kits, and documentation that ensure design consistency across teams and platforms.